UK 
Birds Eye is one of the UK’s largest and best loved grocery brands, selling to over 4 million UK consumers daily. They offer a diverse range of quality frozen food products - fish, poultry, vegetables, meals, red meat and potatoes, as well as savoury bakery categories.
The company has dedicated a significant sum in the launchof category-leading new product development; an ongoingcommitment which has seen huge success with new launches - Omega 3 Fish Fingers, Salmon Fish Fingers and the ‘Simply’ range.
With the launch of the £1.4 million ‘Make Your Pound Go Further’ campaign in conjunction with the UK’s leading>retailers to offer £1 deals across a range of it’s most iconic products in 2009, and sponsorship of Ant & Dec’s Saturday Night Takeaway for the second year running, Bird Eye is keen to communicate the brand’s core values and support their position as a family tea time favourite.
Despite the enormous size of the Birds Eye brand, their culture is more akin to that of a smaller business, promoting a more personal approach with an emphasis on being motivated and dynamical.
For more information and current vacancies with Birdseye, please contact Stephen Tarrant on starrant@morganmckinley.co.uk